We happen to have a regional FM radio station over here and I'm very impressed by their marketing strategy. They worked hard since 1996 to establish their brand--they had numerous campaigns, arranged free give-aways of cold mineral water to people in Summer on the streets, offered free stickers that you had to glue on your car and if they made a photo of your car with the sticker on it, you recevied some money from them instantly and so on.
What they achieved with their efforts is that when you walk on the streets nowadays, you can almost continously listen to their program because its played in every third house. Especially because it's Spring and people spend their freetime in their gardens (well, those who don't blog, at least :). Awesome.
Respect,
Kek Duna. (Anyways, Kek Duna means Blue Danube; Danube is a river with its rise in Germany, and there's also this classical tune, you know..)