Blogger fellow John Richardson over at Success Begins Today has started Podcasting. In his first episode he talks about Employee Evangelists.

"Employee evangelists
- tell everybody how great it is to work at XYZ company
- like their bosses
- agree with the vision and direction that the company is going
- they feel passionate about what they are doing
- they definitely have a purpose in life
- they're great team players
- they look at life through a positive lense

Reinventing workplaces: actively decide to create these employee evangelists:
1. communication between management and employee (top-priority): face2face, open and honest, on a regular basis; the daily 5 minutes
2. vision: cohesive vision for the company; workers need to know: where they're going, how soon they'll get there, what's expected along the way
3. passion: evangelists need jobs that they're good at and need to feel like they're making a difference"

John says creating employee evangelists should be the top-priority of any leading-edge company: make it fun and exciting and give us a vision of where are we going.

In the second part of the podcast John talks about why some brands are extremely successful while others are not (even suggests a book in this topic).

Give his blogs/podcast a try, he always has great ideas. Besides the Success Begins Today blog, he's the guy behind MBA On The Run and other interesting projects.